There is no better way to evaluate a product than to see it locally. Plots provide valuable local insights about new products for farmers and their ag retailers who plant them. Here are five key reasons to plant a plot from John Long, Mycogen Seeds Iowa agronomist.
- Local data. Local plots can provide an opportunity to discuss and obtain product performance results. This data allows farmers to compare new products with ones they currently plant. Local plots provide information about products that they previously have not seen.
- New product evaluation. New hybrids and varieties are released every year. While tech sheets and research data tell part of the story, being able to look at these products locally allow you to connect tech sheet ratings to your own “eye test”. This helps build comfort and familiarity with new products.
- Product knowledge training. An extension of evaluating new products at harvest is learning about them and sharing that knowledge with others that you work with. Build confidence in new products by discussing how to manage the product based on its physical and agronomic attributes, such as plant height, health, ear style, etc.
- Local agronomic evaluation. Every geography has different agronomic conditions during the growing season. Local observations can help determine how the product handles no-till, wet soils, and disease pressure among other conditions.
- Brand exposure. One of the best ways to create brand awareness is to plant a plot and put a sign by it. You can take pride in a beautiful plot along a well-traveled road all summer.